FitBit Alta: Fitbit’s most fashionable band

fitbit altaIt looks like Fitbit isn’t going slow this year. Certainly not with this new FitBit Alta.

They previously announced their new Blaze fitness watch at CES last month which was quiet awesome. And now they have come up with another device which is coming from the king of the activity-tracker world. Yesterday Fitbit officially announced the Fitbit Alta, their first female-centric activity tracker with customizable bands for the people who don’t want to be identified as “person using a activity tracker.”

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Interestingly, Price Fitbit Alta is same as that of Fitbit Charge i.e $129. But there gotta be something different in them. Let’s explore FitBit Alta in comparison to its price competitor, the Fitbit Charge. First and the biggest difference is in their designs. If you don’t know, FitBit Charge’s plastic band comes in varying bright colors, while the colored plastic band options are very few in FitBit Alta (though you can buy $99 metal and $59 leather accessories). The Charge has a relatively small digital display and companion button for scrolling through activity progress, call alerts and time. The Alta is Fitbit’s first lower-cost tracker with an OLED display which you can tap to see similar information. Fitbit Alta doesn’t have a heart-rate monitor like on the Charge. The Alta will also shows you a few more notifications too, which are text and calendar alerts, which are synced from your smartphone.

In terms of what they can do, the Alta and the Charge are almost identical twins. They both can monitor steps, workouts and sleep, although the Alta will also send you the inactivity alerts. The Alta also has the Smart Track feature, which will recognize your actions when you’re doing some specific tasks like running, cycling, playing soccer or basketball, or any other sport. Interestingly, the Charge has an altimeter in its spec list, which helps the user to track stairs climbed, while the Fitbit Alta does not. Also, it has a slightly shorter battery life when compared to the Charge—just five days compared to seven days of Charge—but that can likely be  credited to its fully touchscreen interference.

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The FitBit Alta is an interesting move for Fitbit. It provides a attractive fitness tracker look for those who wear something 24/7 that does not want to make any huge fashion statement. Misfit’s Swarovski Shine collection is encrusted with crystals which looks like a amazing bracelet when paired with the right accessories. While Misfit’s new Ray tracker offers a new spin on simple, elegant activity tracking. All of these devices look more like actual bracelets, watches, and accessories. And that is what makes Alta band different.

Fitbit appears to be struggling to achieve two goals: making stylish devices that appeal to the masses and making stylish devices that also fall in line with the brand’s own design language. The Blaze was criticized at launch for its octagonal Apple-Watch style (and the company’s stock plummeted after the announcement), but it still looks incredibly at home within the rest of the Fitbit tracker family. The company may be trying to figure out the best way to communicate its personal style with these devices, and we have yet to see how customers will respond to these new designs.

This Very Fancy Fitbit Alta Is Available From Today for preorder now for $129.